it's a mistake to start your idea with an app

1% better every day at 11:11am - newsletter #025

If there's one mistake I understood (twice), it's that you shouldn't get into your idea by starting with an app. And I think there are thousands of entrepreneurs out there who agree with that. (yes, there are also exceptions)

When you want to launch your idea, we very often want to develop an app. It's normal, you might say. We use apps all day long. But if you look closely, it's always the same ones.

Why don't we start with an app?

  • It's very expensive. Very, very expensive. Or it will be a wobbly version that won't satisfy you.

  • It will take time and energy. Especially because after a few weeks, you'll want to change, add or remove features.

  • We often try to have an app that does a thousand things at once.

  • Once the app is ready, the troubles begin! People have to find it, download it and most importantly... use it! Basically, it's going to cost you a lot of money.

I'm not saying that the apps aren't good, eh!

It is better to start with a responsive website or a simple landing page! Test your idea, take feedbacks and when you are really sure it works / you have traction, then you can try to launch your app.

I'll give you the example of Timeleft. We launched the platform in 30 days for a development budget of less than 5000 euros. And yes, that's already a lot for a first test! We launched our iphone app 1 month later, having already +2000 dreams and +1000 users. Hang on tight, because our iphone app cost us less than 500 euros. That's why we agreed to release it.

And what had to happen, happened.

We're already preparing a V3 of the platform with new features and a new design. Luckily Bubbles technology allows us to change all that at once, both on the website and the app at the same time, at no extra cost.

I' ve got a question


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